A couple of months ago, Barbadian princess, Rihanna, embarked on a tour that would cover 7 different countries, for 7 shows in 7 days, aptly dubbed the ’777 Tour‘. It sounded like it would be an amazing marketing idea and a hell of an experience for those invited. Well, from the information obtained from the trip ‘survivors’, it sounded like it was a hellish trip, an ordeal they all ‘survived’.. Naturally everyone who went on the trip thought they would be aboard the plane, partying, drinking and carrying on an almost bff experience with Rihanna, however, she hardly made a presence and reportedly did not show much regard for everyone else’s effort. For a person who was due to perform for seven straight days in seven different cities across the world, I can understand a need for rest, however, when you are hosting almost 150 people, you do have a duty. The ensuing lack of face time with Rihanna, not enough solid food, not enough rest, blatant disregard of the journalists and fans onboard and general fatigue where just the few of the complaints covered.
Emily Zemler of The Hollywood Reporter, who was part of the invited journalists, described the experience, “You can read the reports, you can watch this documentary, but the experience of the 777 Tour isn’t exactly something easily conveyed. There truly was a sense of being taken hostage, of grappling with Stockholm Syndrome, of being involved in something akin to the Stanford Prison Experiment. But there was also an overwhelming sense of camaraderie and collective survival.” You can read more of her report here.
The documentary, which you can see below, shows part of the experience of the 777 tour.
In my opinion, these journalists where not prepared for the rigors that come with touring. Imagine the wear and tear that you go through when you take a trip to another country, hours, the packing, baggage, airport lines, loading and offloading, delays, general annoyance etc. Now imagine doing that everyday for about ten days straight, all the while preparing for a concert in between stops. It’s a lot of work and the Rihannas and Beyonces are used to such rigorous travel conditions as its a yearly thing for them; these journalists were not equipped for that kind of pressure and going through that definately popped the bubble they had built in regards to being on tour. At the same time, Rihanna’s team should have really taken the time to explain the upcoming experience as realistically as possible so that everyone was in the clear from jump, thereby lessening the backlash. But ah well, it happens.